See clearly
Organizational Assessment
A comprehensive look at what exists, what is working, what is broken, what is missing, and what needs to change.
Leadership & organizational advisory · Middle Tennessee
From chaos to clarity.
The Curated Purpose partners with nonprofit leaders navigating growth, transition, complexity, or organizational challenges that have become difficult to solve from inside the organization.
Help organizations move from where they are, through what is holding them back, and toward greater clarity, alignment, execution, and impact.
Thought partners. Creative problem solvers. Executive-level collaborators — close enough to determine what needs to change, and close enough to move it forward.
We do not operate like traditional consultants who assess a problem, make recommendations, and leave implementation to someone else. We work alongside leaders as thought partners, creative problem solvers, and executive-level collaborators — close enough to determine what needs to change, and close enough to move it forward.
A working belief
Strategy without execution creates frustration. Execution without alignment creates friction. Sustainable progress requires both.
Where we come in
Organizations rarely call because everything is working.
Our goal is straightforward. Help organizations move from where they are, through what is holding them back, and toward greater clarity, alignment, execution, and impact.
Sometimes the problem is operational. Sometimes it is relational. Usually, it is both. That intersection is where The Curated Purpose does its best work.
- Growth has outpaced infrastructure
- Strategy exists, but execution has stalled
- Responsibilities are unclear
- Leadership or teams are no longer aligned
- Systems that once worked can no longer support the organization
- A CEO or board knows something needs to change — and needs experienced perspective on what comes next
How we work
Four movements.
01
Discover
See clearly
We listen, observe, gather information, and understand the organization as it actually operates.
02
Diagnose
Understand deeply
We identify the issues beneath the symptoms — distinguishing isolated problems from structural or leadership challenges.
03
Architect
Build intentionally
We design the structures, priorities, systems, roles, and solutions required to move forward.
04
Activate
Execute sustainably
When needed, we stay engaged through implementation, accountability, and change — so the work does not end with a recommendation.
What we do
Assessment. Alignment. Executive capacity.
Align people
Leadership & Team Alignment
Leaders and teams who understand where they are going, how they work together, what they own, and how decisions get made.
Stay close
Fractional Executive Leadership
Some organizations need more than advice. They need experienced executive capacity inside the work.
Selected work
Current clients
Network-supported. Locally invested.
Let’s Rebuild
Let’s Rebuild curates and connects trusted leaders, practitioners, and proven resources that help strengthen families, communities, and the institutions that serve them. Network-supported. Locally invested. A chartered program of The Dignity Imperative.
A platform, not an umbrella
The Dignity Imperative
A Christian public charity that develops, launches, and stewards distinct Chartered Programs to secure human dignity, advance holistic flourishing, and nurture sustainable resilience.
Belong. Grow. Create.
FlaxCo
A formative creative community for young artists and makers in Franklin, Tennessee — mentorship, craft, belonging, and character formation, with The Odeon as its home.
Two leaders
Complementary strengths.
Execution Lead · Alignment Lead
The Curated Purpose is led by Andrea and Will McGinniss, bringing complementary executive strengths to every engagement.
Andrea works at the intersection of strategy and execution. Will works at the intersection of leadership, relationships, communication, and alignment. People and systems. Vision and follow-through. That is the pairing.
Meet Andrea and WillWhy The Curated Purpose
Purpose alone does not create impact.
We do not want to hand leaders another binder of recommendations. We want to work alongside them until the organization has greater clarity about where it is going — and greater capacity to get there.
People
and
Systems
Relationships
and
Accountability
Vision
and
Execution
Purpose
and
Practice
Start with a conversation
Organizations typically come to us disorganized and stalled. Our goal is for them to leave aligned and moving.
Approach
See clearly. Then stay close.
We do not operate like traditional consultants who assess a problem, make recommendations, and leave implementation to someone else. We work alongside leaders as thought partners, creative problem solvers, and executive-level collaborators — close enough to determine what needs to change, and close enough to move it forward.
01
Discover
See clearly
Leadership and board interviews, staff and stakeholder surveys, a systems inventory, and a full document review. We understand the organization as it actually operates — people, systems, documents, and rhythms — before we prescribe anything.
Deliverable: Infrastructure assessment
- Leadership & governance
- Communication & collaboration
- Work management
- Financial stewardship
- Compliance & risk
- Advancement & revenue
- Marketing & communications
- Program delivery
- Reporting & dashboards
- Knowledge management
02
Diagnose
Understand deeply
An ownership model makes gaps visible. Functions without an owner are risks. Functions with the wrong owner are bottlenecks. We name what is working, what is broken, what is confusing, and what is missing — with ownership attached.
Deliverable: Organizational health assessment
- What is working
- What is broken
- What is confusing
- What is missing
- Executive function analysis
- Gap analysis
03
Architect
Build intentionally
Governance governs. The CEO leads. The executive team manages. Infrastructure enables. We design the future-state organization so those four layers stop collapsing into each other.
Deliverable: Future-state organizational design
- Recommended roles
- Recommended systems
- Meeting rhythm
- Board governance
- Financial management
- Advancement operations
- Marketing infrastructure
- Knowledge management
04
Activate
Execute sustainably
Activation is a roadmap that becomes an implementation plan. Foundation, then visibility, then growth. Not everything at once. We remain close enough to the work to move it forward.
Deliverable: Implementation roadmap
- 90-day foundation
- Dashboards & SOPs
- Leadership cadence
- Advancement systems
- Marketing infrastructure
- Succession planning
Phase 01 · 0–90 days
Foundation
- Board governance
- Financial systems
- Communication systems
- Project management
Phase 02 · 90–180 days
Visibility
- Dashboards
- Reporting
- SOPs
- Leadership meetings
Phase 03 · 180–365 days
Growth
- Advancement systems
- Marketing infrastructure
- Strategic planning
- Succession planning
Assessment lens
Five questions that organize every engagement.
01
What exists
What systems, tools, processes, and structures are currently in place?
02
What works
What is consistently producing the desired outcomes?
03
What is broken
Where are bottlenecks, confusion, duplication, or risk occurring?
04
What is missing
What capabilities are required but do not currently exist?
05
What must change
What should be improved, replaced, simplified, or strengthened to support future growth?
Strategy without execution creates frustration. Execution without alignment creates friction. Sustainable progress requires both.
We do not want to hand leaders another binder of recommendations. We want to work alongside them until the organization has greater clarity about where it is going — and greater capacity to get there.
See how we engageServices
What the work actually is.
We do not operate like traditional consultants who assess a problem, make recommendations, and leave implementation to someone else. We work alongside leaders as thought partners, creative problem solvers, and executive-level collaborators — close enough to determine what needs to change, and close enough to move it forward.
See clearly
Organizational Assessment
Andrea leads
Rather than starting with predetermined solutions, we begin by understanding the organization — its mission, people, systems, leadership, operations, and current realities. The result is a clear picture of organizational health and a practical path forward.
Align people
Leadership & Team Alignment
Will leads
Strong organizations require more than sound systems. We work with executives, boards, and teams to strengthen leadership alignment, clarify roles, improve communication, address relational friction, and build greater organizational accountability.
Stay close
Fractional Executive Leadership
Shared · CEO, COO, board-level
We provide fractional CEO, COO, and board-level support during seasons of growth, transition, restructuring, or increased complexity. We can step into leadership gaps, build the infrastructure required for the next stage, facilitate critical decisions, and move priorities from discussion into execution.
How we show up
The right altitude of involvement.
Every engagement names a level — advise, produce, lead, or execute — so the organization knows what to expect, and we know where authority begins and ends.
Advise
Advisory
Analysis, counsel, recommendations, and executive perspective. We sit beside the decision-maker.
Produce
Project
Defined deliverables and project leadership within an agreed scope — assessments, infrastructure, formation documents, roadmaps.
Lead
Fractional executive
Ongoing executive leadership within specifically delegated authority. We own a function until the organization can.
Execute
Implementation
Defined operational implementation of agreed priorities — systems stood up, cadences installed, work actually moving.
Retainers are available when the work is ongoing rather than a single project. Fees follow the scope — project, monthly, or fractional capacity — never mystery hours.
Workstreams
Where we actually spend the hours.
A Scope of Work names the streams that apply. The rest are out. That discipline is the difference between counsel and fog.
Executive leadership
Clarity of role, decision rights, culture, and the relationship between board, CEO, and staff.
Strategy
Mission relevance, market position, priorities, and a practical plan that leadership can actually run.
Operations
The systems, workflows, and accountability that turn intention into repeatable execution.
Organizational structure
Who owns what. Reporting lines, role design, and the difference between governing, leading, and managing.
Governance
Board effectiveness, fiduciary practice, policies, and a meeting rhythm that produces decisions.
Finance
Stewardship, visibility, cash, controls, and the questions a board should be able to answer.
Advancement
Donor development, retention, major gifts, and revenue operations that do not depend on one heroic fundraiser.
Marketing & communications
Whether an outsider can understand the organization in thirty seconds — and whether the story is being told.
Organizational assessment
A board-ready picture of organizational health.
Designed for nonprofit boards, executive leadership, donors, and strategic partners who need a comprehensive understanding of sustainability and future potential.
- Evaluate mission effectiveness and organizational alignment.
- Identify operational, governance, financial, and fundraising strengths and weaknesses.
- Surface hidden risks and vulnerabilities.
- Clarify strategic priorities.
- Establish a practical roadmap for organizational strengthening and growth.
- Provide a foundation for board retreats, strategic planning, leadership transitions, fundraising campaigns, partnerships, mergers, and turnaround initiatives.
Final deliverables
- 01Executive summary
- 02Completed due diligence binder
- 03Executive dashboard
- 04Risk assessment matrix
- 05SWOT analysis
- 0690-day action plan
- 07One-year strategic roadmap
- 08Three-year organizational vision
- 09Board retreat presentation
- 10Recommendations for governance, fundraising, operations, and growth
The result is a practical assessment that enables leadership to make informed decisions, strengthen effectiveness, improve sustainability, and maximize mission impact.
Boundaries
What we do not do — unless named.
Unless it is written into the Scope of Work, we do not provide bookkeeping or legal advice, run daily staff supervision, or stay on after close as unpaid implementation. Clear edges protect the work.
You do not need to know exactly what kind of engagement you need before reaching out. A conversation is usually enough to determine whether the challenge requires organizational assessment, leadership alignment, fractional executive support, or simply an experienced outside perspective.
Start with a conversationWork
Organizations we are currently walking with.
The work is confidential in the details and public in the posture: we help mission-driven teams put structure under calling.
Network-supported. Locally invested.
Let’s Rebuild
Let’s Rebuild curates and connects trusted leaders, practitioners, and proven resources that help strengthen families, communities, and the institutions that serve them. Network-supported. Locally invested. A chartered program of The Dignity Imperative.
We drafted the operating model — coalitions as tables around a shared burden, a membership cycle, honest stage labels, and Community Action Councils — so the network can build relationships first and coordinate action without replacing the organizations in the room.
Coalitions do not exist to replace organizations. They exist to build trust, strengthen existing work, and coordinate action where collective effort creates greater Kingdom impact.
- Relationships first. Coordinated action where it multiplies.
- A membership cycle from recommendation and vetting through orientation, onboarding, participation, and a blessed transition
- Honest stage labels — Exploring, Designing, Pilot, Active — so public information matches operating reality
- Alignment is not conformity: shared direction while honoring the autonomy of participating organizations
FormationCoalitionsOperating model
letsrebuild.orgA platform, not an umbrella
The Dignity Imperative
A Christian public charity that develops, launches, and stewards distinct Chartered Programs to secure human dignity, advance holistic flourishing, and nurture sustainable resilience.
We helped TDI name the institutional model: keep mission-specific leadership close to each Program, and centralize fiduciary, financial, legal, risk, and systems capacity where professional discipline actually matters.
Important work needs more than inspiration. It needs an institutional home capable of carrying it well.
- From need to durable response: Discern, Design, Charter, Steward
- Programs retain name, mission, story, and field leadership; TDI carries the legal home, finance, HR, risk, and shared systems
- Three imperatives across every program — dignity, flourishing, and resilience
- A program family that includes FlaxCo and Let’s Rebuild
ArchitectureChartered programsGovernance
thedignityimperative.orgBelong. Grow. Create.
FlaxCo
A formative creative community for young artists and makers in Franklin, Tennessee — mentorship, craft, belonging, and character formation, with The Odeon as its home.
We helped FlaxCo name what success actually is: not attendance counts, but whether sustained engagement produces belonging, formation, creative development, relationships, opportunity, and vocational direction.
Young creatives don’t just come through the door. They stay long enough for something meaningful to happen.
- An outcomes framework that distinguishes what FlaxCo delivers, what participants experience, and the longer-term impact
- Public dashboard: Belong (sustained engagement), Grow (mentors and formation), Create (completed work and next steps)
- Artists in Residence measured by depth and continuity — working artists close enough to model the creative life
- A chartered program of The Dignity Imperative; The Odeon is where formation gathers, makes, and offers work
FormationOutcomesFranklin, TN
theflaxco.orgPreviously
Organizations we have walked with.
360° organizational assessment
GoStrategic
Equipping believers to lead cultural transformation in the workplace, the home, and the church.
A 360-degree assessment with the Board of Directors — an operational review that prepared the organization for what came next, including Let’s Rebuild returning home.
Healthy organizations do not depend on heroic individuals. They depend on clear systems.
- Infrastructure assessment, systems inventory, and document review
- Board, staff, and stakeholder surveys
- Work-management structure (Asana) to make the assessment itself accountable
- Preparation for the return of Let’s Rebuild without operational chaos
DiscoverBoard partnershipInfrastructure
gostrategic.orgAbout
Two leaders. Complementary strengths.
The Curated Purpose is led by Andrea and Will McGinniss, bringing complementary executive strengths to every engagement.
Together they bring more than twenty-five years of leadership across nonprofit organizations, international work, organizational growth, fundraising, operations, team leadership, and organizational development — including leading multicultural, multigenerational, and geographically distributed teams through growth, crisis, transition, and change.
Andrea works at the intersection of strategy and execution. Will works at the intersection of leadership, relationships, communication, and alignment. People and systems. Vision and follow-through. That is the pairing.
Sometimes the problem is operational. Sometimes it is relational. Usually, it is both. That intersection is where The Curated Purpose does its best work.
Organizations typically come to us disorganized and stalled. Our goal is for them to leave aligned and moving.
How we are built
Execution Lead. Alignment Lead.
In Working Genius language, Andrea is Discernment and Tenacity. Will is Galvanizing and Enablement. Together they form a hand-off: vet, rally, support, complete — so a vision does not collapse under its own weight.
DT · Execution Lead
Andrea McGinniss
The Judicious Accomplisher
Andrea is not just a doer. She is a prudent doer — combining intuitive judgment with relentless follow-through so the work being done is high-quality and actually necessary.
Discernment
Pattern recognition and gut-level evaluation. She can look at an idea and sense pitfalls or improvements without needing exhaustive data.
Tenacity
The closer. She draws energy from crossing the finish line and ensuring a project is completed to the required standard.
GE · Alignment Lead
Will McGinniss
The Enthusiastic Encourager
Will supplies the energy that moves a project from thinking into acting — then stays close enough to remove the friction that would otherwise stall the people doing the work.
Galvanizing
The catalyst. He rallies people, breaks the analytical loop, and pushes for a go decision once an idea has been vetted.
Enablement
Quiet, responsive assistance. He keeps the wheels turning — clearing obstacles, lining up resources, and holding the people through the grind.
Co-founder
Andrea McGinniss
Co-founder · Execution Lead
The intersection of strategy and execution.
Andrea’s experience includes executive nonprofit leadership, organizational operations, financial and governance infrastructure, team accountability, systems development, organizational assessment, and implementation. As Executive Director and CEO of the Hands & Feet Project (2018–2025), she led a complex organization across Haiti and Tennessee — more than 200 employees, multiple cultures, and seasons of growth, crisis, and change. She turns organizational priorities into structures that can actually support them.
She leads
- Execution architecture
- Organizational assessment
- Operational strategy
- Accountability
- Systems
- Organizational structure
- Fractional executive leadership
StrengthsFinder
Achiever · Responsibility · Relator · Significance · Competition
- Working Genius
- DT · Judicious Accomplisher
- DISC
- Conductor / Implementor
- Myers-Briggs
- ISTJ · The Logistician
- Enneagram
- 8 · Protector / Challenger
Co-founder
Will McGinniss
Co-founder · Alignment Lead
The intersection of leadership, relationships, communication, and alignment.
Will’s background spans nonprofit leadership, donor and relationship development, team leadership, live events, creative industries, ministry, and organizational culture. A co-founder of Audio Adrenaline and a two-time Grammy Award winner, he co-founded the Hands & Feet Project in 2004. His work has required him to build trust across diverse audiences, align people around shared purpose, navigate complex relational environments, and move ideas forward through communication and influence.
He leads
- Leadership facilitation
- Culture and team alignment
- Relational dynamics
- Communication
- Influence
- Stakeholder engagement
- Organizational buy-in
StrengthsFinder
Developer · Includer · Achiever · Belief · Positivity
- Working Genius
- GE · Enthusiastic Encourager
- DISC
- Promoting Relator / Persuading Conductor
- Enneagram
- 7 · Enthusiast
- Posture
- Builder · Connector · Implementor
The hand-off
How the work actually moves.
They do not overlap for sport. Each person owns an altitude so the project can move without burning the people carrying it.
01
Stress-test
Andrea · Discernment
Before an idea becomes work, Andrea pokes holes. She names what is weak, what the labor will actually cost, and whether the finish line is real.
02
Rally
Will · Galvanizing
Once the idea is vetted, Will turns it into a go. He aligns people, names the marching orders, and supplies the kick-off energy a closer needs in order to start.
03
Enable
Will · Enablement
During implementation, Will switches modes: resources, roadblocks, administrative friction. He keeps the team able to stay going.
04
Close
Andrea · Tenacity
Andrea owns the last stretch — checklists, quality, and the definition of done — so the work is finished, not merely announced.
For the visionary in the room
Built for leaders who can see it before the systems can hold it.
Most of the organizations we serve are led by people who invent and discern well — and then stall between a good idea and a finished result. That is the gap this pairing was made to close.
Bridging the gap to completion
Visionaries often lose interest once an idea is invented and vetted. Andrea finds energy in the final stretch. She takes a sound idea and makes sure it does not die on the vine.
Breaking the analytical loop
Two people who love to refine can refine forever. Will is the one who says we have talked enough — we are doing this — and then stays to make doing it possible.
Protecting capacity
New ideas feel like oxygen to an inventor and like moving goalposts to the people responsible for finishing. Andrea guards the finish line. Will translates only what has been vetted.
Executing with a standard
Excitement is not a definition of done. Andrea brings the tenacity for minutiae — checklists, deadlines, quality — that visionary work often skips. Will makes sure she is not left alone in the grind.
Meeting at the right altitude
Different rooms. Different owners. A clear outcome.
Effective teams meet at the altitude the work actually needs — so the person ready to finish is not trapped in another brainstorm, and the person ready to rally is not sitting through a post-mortem.
MeetingWho leadsOutcome
Stress-test
Andrea leads · Will listens for who must be rallied
A vetted, workable plan — or a clean no.
Launch / kickoff
Will leads
Shared enthusiasm, named owners, a real start.
Check-in / support
Will enables · Andrea tracks progress
Obstacles removed. The finish line still visible.
Final review
Andrea leads · Will holds the people through it
Completion to the required standard.
The years underneath
Built in real organizations, not on a whiteboard.
Before The Curated Purpose, Andrea and Will spent years inside the Hands & Feet Project — a ministry they helped build from Audio Adrenaline’s stage into children’s villages in Haiti, and later into a complex U.S. and Haiti operation with more than two hundred staff. They know what it is to grow something that outruns its systems, and what it costs when structure lags behind calling.
Will’s other work — as CEO of Haiti Made and Beyond Borders — taught the same lesson from another angle: creative work still needs operations, relationships still need stewardship, and a mission still needs a calendar.
Work with us
If your organization is in a season of growth, transition, or honest inventory — we should talk.
Start with a conversationContact
Let’s talk about where you are.
You do not need to know exactly what kind of engagement you need before reaching out. A conversation is usually enough to determine whether the challenge requires organizational assessment, leadership alignment, fractional executive support, or simply an experienced outside perspective.